people are programmable

people are programmable.

not in a creepy way.

in a predictable way.

there are only two forces that drive every human decision - reward and consequence.

or as Napoleon put it: “interest and fear.”

this is playing out around you 24/7.

you get a notification on your phone - dopamine hit.

you check it immediately next time.

you post something that gets likes - validation hit.

you post more content like that.

it’s all conditioning.

and once you understand this…

you can engineer the outcomes you want.

want better service somewhere? tip upfront.

want to build rapport? ask for their recommendation.

want someone to like you more? celebrate their wins publicly.

it’s an exchange system.

everything is.

even “love” is an exchange.

that intense feeling you get around someone?

it’s oxytocin release triggered by specific traits they possess.

your brain is literally rewarding you for finding a potentially good mate.

most guys think they’re “in love” with one specific girl.

when really, they’re addicted to how that girl makes them feel.

put that same guy with someone who triggers even stronger responses…

suddenly the first girl isn’t “the one” anymore.

because the feelings were about the chemical responses she triggered.

this applies to business too.

people don’t buy products.

they buy feelings.

apple doesn’t sell phones.

they sell the feeling of being innovative.

nike doesn’t sell shoes.

they sell the identity of being an athlete.

once you understand what people really want…

selling becomes about delivering those feelings.

this is why successful people seem to effortlessly attract opportunities.

they understand human psychology.

they know how to make others feel valued.

how to create win-win exchanges.

how to tap into what people really want.

most people operate on autopilot.

reacting to stimuli without understanding why.

but when you understand the patterns…

you can create the stimuli that generate the reactions you want.

in dating: be the person who makes them feel their best self.

in business: be the solution to their deepest problem.

in friendships: be the person who celebrates their wins.

it’s all about understanding what drives people.

and positioning yourself as the source of what they want.

this isn’t manipulation.

this is understanding human nature.

and using that understanding to create value for everyone.

the people who master this early…

they’re the ones who seem to have all the luck.

but it’s not luck.

it’s psychology.

study human psychology.

understand what motivates people.

become someone who delivers what they’re seeking.

that’s how you win at the game of life.

not by fighting human nature.

but by understanding it and working with it.

most people will never figure this out.

meanwhile, you’ll understand the game.

and psychology is learnable.

study it.

master it.

use it ethically.

watch your life transform.

p.s. been working on something for months.

honestly didn't know if I'd actually launch it.

kept second-guessing myself.

but got tired of seeing guys struggle alone with the same problems I had.

money, fitness, understanding women.

built a space for men who want to figure this stuff out together.

no bullshit.

no fake motivation.

just real guys working on real problems.

going live June 28th.

not sure how this will go.

put a lot of work into it

so i hope you will all get benefit out of it