the broke mindset that keeps people poor forever

was at starbucks yesterday watching something interesting.

guy in front of me orders a $7 coffee.

same guy who complains about being broke.

but he bought it without hesitation.

meanwhile he spent 3 weeks “thinking about” a $50 course that could change his income.

what a game.

people don’t buy logically.

they buy emotionally and justify it logically afterward.

the $7 coffee made him feel sophisticated, productive, part of the “coffee culture.”

the $50 course felt like a risk, an admission he needed help, a potential waste of money.

same person, completely different emotional responses.

this is why most people fail at selling online.

they focus on features instead of feelings.

they try to convince with logic instead of connecting with emotion.

they sell products instead of selling outcomes.

but here’s what actually makes people buy…

they buy solutions to pain they’re already feeling.

they buy identities they want to become.

they buy futures they want to create.

they buy feelings they want to experience.

never the product itself.

apple doesn’t sell phones, they sell status and innovation.

nike doesn’t sell shoes, they sell athletic identity and achievement.

rolex doesn’t sell watches, they sell success and prestige.

the product is just the vehicle for the emotion.

most guys trying to make money online get this backwards.

they create products first, then try to find buyers.

smart guys find buyers first, then create products for them.

they study what people are already spending money on.

they understand what emotions drive those purchases.

they create better solutions for the same emotional needs.

that’s ethical persuasion.

helping people get what they already want.

not manipulating them into wanting something they don’t need.

not creating false scarcity or pressure.

not promising unrealistic outcomes.

just understanding human psychology and using it to create genuine value.

because at the end of the day…

people want to feel understood.

they want to feel like someone gets their problems.

they want to feel confident in their decisions.

they want to feel good about spending money.

give them those feelings while solving their actual problems.

and they’ll thank you for taking their money.

that’s not manipulation.

that’s just understanding how humans actually work.

and using that understanding to help them get what they want.

the guys who master this psychology never struggle with money.

because they understand the game everyone else is playing blindfolded.

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